CAMHLAB kicked off in October 2020 by welcoming the Houston-based hip hop artist, Tobe Nwigwe and his artist collective, who transformed the Museum into a visual wonderland as the set design of his soon-to-be-released music video filmed entirely within the Museum. The artist—through social media—surprised his fans with a hashtag challenge to gain extremely limited access into the space and to attend an exclusive premiere of the video and an intimate Q/A session with the artist and collaborators on Saturday, November 7. Through a series of limited, timed-entry tickets, the Museum then welcomed thirty guests every half hour for a chance to see the artifacts from the intensive residency in a two-day installation Nwigwe titled Mintxibition, a title undoubtedly inspired by the specific hue that permeates throughout the artist’s new video production
About the Artist
Tobe Nwigwe is an enigma. The lyrics and tone of his music tell the story of a difficult upbringing as a first-generation-Nigerian kid in the Alief neighborhood of Houston, Texas. Tobe has a singular goal in life: “to make purpose popular.” Through tremendous consistency and execution, Tobe’s music and influence has infiltrated pop culture. It’s positive promises spread across North America through two multi-city tours, a ground-breaking performance on NPR’s Tiny Desk, made its way onto gaming platforms MLB and NBA 2K20, playlists curated by former First Lady of the United States of America, Michelle Obama, and Beyoncé and a host of festivals, concerts, blogs, and fashion magazines. Tobe’s message has attracted fans across the globe, including culture heavy-weights: Erykah Badu, Sway Calloway, Jill Scott, and Dave Chappelle.